{"id":1696,"date":"2019-12-18T08:34:25","date_gmt":"2019-12-18T02:49:25","guid":{"rendered":"https:\/\/www.meromauka.com\/news\/?p=1696"},"modified":"2019-12-18T08:34:27","modified_gmt":"2019-12-18T02:49:27","slug":"young-nepalis-looking-for-instant-fame-flock-to-tiktok","status":"publish","type":"post","link":"https:\/\/www.meromauka.com\/news\/young-nepalis-looking-for-instant-fame-flock-to-tiktok\/","title":{"rendered":"Young Nepalis, looking for instant fame, flock to TikTok"},"content":{"rendered":"\n<p> The app that has captivated over a billion people across the world is now on the phones of millions of Nepalis.<\/p>\n\n\n\n<p>Most Nepalis who are online have come across Tirsana Budhathoki\u2019s videos in one form or the other. She has danced and sung in item songs, done interviews that have drawn controversy on YouTube, and livestreamed her daily routines on Facebook.<\/p>\n\n\n\n<p>These days, Budhathoki can be found on TikTok, the Chinese-made app that allows you to share short video clips. After failing to make it to the top in Nepali entertainment industry, she emigrated to New York, where she now owns a shop. But that hasn\u2019t deterred her from maintaining an online presence.<\/p>\n\n\n\n<p>\u201cTikTok allows me to show my dancing and acting talents. I can put more smiles on people\u2019s faces through my videos, which makes the whole experience meaningful for me,\u201d says Budhathoki, whose TikTok videos do not only go viral, but are mimicked on the platform.<\/p>\n\n\n\n<p>TikTok, like for millions around the world, has become a go-to place for Nepalis who want to express themselves without requiring a formal training or a platform. With more Nepalis having access to\u00a0phones in recent years, and as the media landscape gradually evolves, many urban Nepalis are taking their lives public on TikTok in hopes of finding attention and stardom.<\/p>\n\n\n\n<p>Since being launched in 2017, TikTok has become one of the most popular video-sharing applications, downloaded by over a billion people. In neighbouring\u00a0India and China, the app is so popular that the two countries account for 31 percent and 11.5 percent for this year\u2019s downloads.<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" width=\"340\" height=\"700\" src=\"https:\/\/www.tiktok.com\/embed\/6765059240194313474\" allowfullscreen=\"\"><\/iframe><\/figure>\n\n\n\n<p><a href=\"https:\/\/vm.tiktok.com\/QYhbMd\/\">Reshma Ghimire<\/a>, who was the\u00a0first Nepali to be \u2018verified\u2019 on the platform,\u00a0is one example of how TikTokers are influencing the Nepali entertainment industry. With 941.3k followers and 15.6m likes on her TikTok videos, Ghimire has set a benchmark for other TikTok users who are looking to become the next celebrity.<\/p>\n\n\n\n<p>But it\u2019s not only aspiring artists who are using TikTok. From average mobile users to celebrities, everyone seems to be on TikTok these days. But what is so appealing about this Chinese-owned app that has urban Nepalis hooked?<\/p>\n\n\n\n<p>Many Nepalis, like 29-year-old Binod Shrestha, use the platform to create content and share it with their followers.<\/p>\n\n\n\n<p>\u201cI\u2019ve had an interest in acting for a long time and my dancing skills are pretty good. You can combine both these skills on TikTok, so it was a no brainer for me,\u201d says Shrestha.<\/p>\n\n\n\n<p>Because of the instant fame (or notoriety) TikTok brings, aspiring artists are also experimenting with the social media app. In addition to Ghimire, Amita Gurung, Princy Khatiwada, Prisma Khatiwada,\u00a0Amrit Dahal and Amar Dahal\u00a0are among those who have become household names on TikTok because of their videos.<\/p>\n\n\n\n<p>Amrit Dahal, a theatre actor, says the fame provided by TikTok has brought him more opportunities. \u201cI was a theatre actor for four years, but it was TikTok that brought me thousands of fans who now know my work,\u201d the 22-year old artist says.<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" width=\"340\" height=\"700\" src=\"https:\/\/www.tiktok.com\/embed\/6770302087000575234\" allowfullscreen=\"\"><\/iframe><\/figure>\n\n\n\n<p>That instant recognition is what has drawn the masses, not just in Nepal, but\u00a0around\u00a0the\u00a0world. Psychologists say such fame, where a growing global audience you never interacted with before are suddenly engaging in your work, is one of the reasons Nepalis are obsessed with it.<br><\/p>\n\n\n\n<p>\u201cFor people who want immediate attention, this platform can be a boon,\u201d says Kripa Sigdel, executive director of Psychibigyan Network Nepal, an organisation that promotes mental health awareness, and a faculty member at the Department of Psychology in Padmakanya Multiple Campus. \u201cBecause as human beings, we love getting attention and reward.\u201d<\/p>\n\n\n\n<p>TikTok allows to get instant feedback and reward in the form of likes, shares and comments, which Sigdel says triggers a feeling leading people to engage on such digital platforms for an extended period of time.<\/p>\n\n\n\n<p>The way TikTok\u2019s algorithm works is a contributing factor for its virality. Unlike other applications, on TikTok, you don\u2019t need followers to make sure that your videos are being watched. The algorithm works in a way that\u00a0shows you a variety of videos from most popular to least-watched videos. It also recommends the videos you may like based on your likes on previous videos.<\/p>\n\n\n\n<p>For Amrit, TikTok is one medium to seek validation for his work\u2014less to feel good about himself and more to find out what people think about his skills. \u201cAs an actor, I should know what people think about my craft,\u201d he says. \u201cThe comments I receive can teach me things that I need to work on.\u201d<\/p>\n\n\n\n<p>But something else motivates Ghimire, Nepal\u2019s most prolific TikTok artist, who says she immediately hears from her fans if she doesn\u2019t upload videos regularly.<\/p>\n\n\n\n<p>\u201cIf I don\u2019t post videos for 2 or 3 days, I receive messages from people asking what\u2019s up,\u201d she says. \u201cThis pushes me to constantly create new videos.\u201d<\/p>\n\n\n\n<p>Caption: (From left) Binod Shrestha, Reshma Ghimire, Amar and Amrit Dahal, and Tirsana Budathoki have amassed massive followings since the Chinese-made app launched in 2017. Ghimire even went on to star in popular music videos after her popularity rose through this very app.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The app that has captivated over a billion people across the world is now on&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,17,19,4,9],"tags":[],"class_list":["post-1696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment-news","category-nepal","category-news","category-newsbeat","category-world"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Young Nepalis, looking for instant fame, flock to TikTok | Buy sell anything in Nepal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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